How can you determine whether a converter is reputable?
While it’s easy to brag about a company’s excellence, being recognized by an industry leader sets them apart in multiple ways.
For companies in the converting industry, being honored for excellence by 3M is the top of the top. This recognition shouts to the world that this converter profoundly understands the industry leader and that the industry leader trusts them.
Strouse has worked closely with 3M for decades, so we recognize the depth of this title. However, if you’re searching for a converter, you might not realize the impact of this achievement (apart from sounding cool on our website).
This article will help you understand the origins of the 3M Preferred Converter program and explain why it’s critical in a highly competitive marketplace.
An adhesive tape converter takes large rolls of adhesive tape and builds an effective manufacturing process for usable products and materials based on a client’s design.
A 3M Preferred business has been chosen as a 3M partner to work closely for mutually beneficial deals on converting and material products.
From 3M’s perspective, choosing top-end converters as partners makes sense. 3M makes great products, but oftentimes, their material needs to be made into a specific shape for the end customer. If that experience goes poorly, it can reflect poorly on 3M. Therefore, 3M constantly connects to the world’s best converters, often sharing new technology and receiving feedback.
This trust level is so high that 3M may provide new products to a converter with the full blessing of using them in applications. Whatever the raw materials, 3M has confidence and trust that the converter will manufacture a quality product.
Your products are being converted using new and innovative technologies engineered by 3M material experts and converting professionals.
Being able to say “We’re 3M Preferred” confidently demonstrates that a converter:
A preferred converter receives discounts and business development investment from 3M as part of its 3M Preferred status, and there are often ways to pass savings along to customers.
Being a true partner elevates a converter higher in the queue at 3M (for quicker customer deliveries); preferred converters naturally get more customer service attention.
Certain exclusive products and/or product categories are only available to 3M Preferred converters. 3M Preferred converters are also often the first to be given access to new products. Regarding marketing, 3M Preferred connects a converter to 3M’s marketing minds to create solid strategies, get some financial assistance, and share sales insights.
It’s important to note that “3M Preferred” doesn’t mean “only 3M.” Not every complicated and unique application is appropriate for a 3M product. Many converters, especially the industry leaders, offer a wide range of adhesive products from other manufacturers and push themselves to keep a large bandwidth of vendors and products.
Of the thousands of converters operating throughout North America, only around 60 converters in the United States have 3M Preferred Converter status, making it a massive accomplishment. Yet, the important thing isn’t the fancy title— it’s what a converter does with the recognition that matters.
Some converters will just send a press release and add a line or two to their website. Others, however, truly embrace the opportunity and engage with 3M on a much deeper level.
So, while a converter’s customers may see “3M Preferred” and think “quality,” “engineering,” and “sophistication,” the converter can (and should) lean into the relationship even more strongly to fully gain the benefits of the designation.
While there may not officially be a status level above “3M Preferred,” there are still more elite and exclusive ways to be recognized by 3M.
For instance, the 3M Medical Materials and Technology Preferred Converter program recognizes converters for developing adhesive applications for customers in the increasingly fast-paced medical device marketplace.
Within this program, a 3M technical engineer may even consult, along with the converter, directly with a customer. Less than 20 U.S. converters have achieved this designation, far less than the 60+ U.S. 3M Preferred Converters.
With thousands of suppliers in its global supply base, 3M annually chooses only a select few to be recognized as 3M Supplier of the Year. These suppliers are identified and rated based on strategic spending, contract compliance, actions taken to improve 3M’s relevance, and overall supplier performance. Often, a unique project that delivers noteworthy cost-effectiveness and/or value will spur 3M Supplier of the Year accolades.
The 3M Select Converter program is in place for recognizing lower volume converters than “Preferred” yet still maintaining a high level of excellence.
A converter may be called “preferred,” but do they act like a preferred converter?
For Strouse, being a 3M Preferred Converter is a huge motivator. It’s about consistently striving for excellence at all levels and continually collaborating with 3M as a partner, not just a supplier.
Strouse was an instant inaugural selection when 3M started the 3M Preferred Converter program over 20 years ago.
Strouse has been recognized by 3M in these areas:
Plus, Strouse has partnered with more than 16 other 3M divisions as a customer and/or supplier!
Even among the dozens of 3M Preferred Converters in the U.S., our experience helps set us apart. Throughout the years, 3M has been a customer of Strouse, purchasing many converted finished products.
If you’re prepared to experience the benefits of working with a 3M Preferred Converter, check out our manufacturing capabilities above or contact our adhesive conversion specialists to discuss your products and needs.
Originally published: October 6, 2020